Privacy Policy
Last Updated: 2026
Mrs Baker's Cakes ("we," "us," "our," or "Company") operates the mrsbakerscakes.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all its content, functionality, and services offered in connection with GoldenBet Casino affiliate promotions.
1. Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, postal address, telephone number, and date of birth (when voluntarily provided).
- Technical Data: IP address, browser type, operating system, and device identifiers.
- Cookies: Small files stored on your device to track preferences and usage patterns.
- Usage Data: Pages visited, time spent on pages, referring website, and clicks on affiliate links.
2. How We Use Information
We use the information we collect for the following purposes:
- To administer affiliate marketing programs and track commissions from GoldenBet Casino and partner operators.
- To conduct website analytics and measure user engagement.
- To improve, personalise, and optimise the user experience on our website.
- To comply with legal obligations and enforce our terms of service.
- To send you promotional content and updates (with your consent).
3. Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for website functionality.
- Analytics Cookies: Track user behaviour and site performance.
- Affiliate Tracking Cookies: Monitor clicks and conversions for casino affiliate programs.
- Marketing Cookies: Personalise advertising and promotional content.
You may opt out of non-essential cookies by adjusting your browser settings or clicking the cookie consent banner on our website. Note that disabling certain cookies may affect site functionality.
4. Third-Party Links
Our website contains links to GoldenBet Casino, affiliated operators, and other third-party websites. We are not responsible for the privacy practices, content, or policies of these external sites. We strongly recommend reviewing the privacy policies of any third-party website before providing personal information or engaging in transactions.
5. Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate or incomplete data.
- Request erasure of your data (subject to legal obligations).
- Restrict processing of your personal data.
- Withdraw consent at any time.
- Lodge a complaint with the Information Commissioner's Office (ICO).
If you are located in other jurisdictions, you may have additional rights under applicable laws (e.g., CCPA for California residents).
6. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, or exercise legitimate business interests. Affiliate tracking data is typically retained for up to 24 months. You may request deletion of your personal data at any time, subject to legal retention requirements.
7. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: privacy@mrsbakerscakes.co.uk
We will respond to your request within 30 days in accordance with applicable data protection laws.